Blog Marketing News
Stay informed with the latest blog marketing news from Proven Content with thought-provoking, problem-solving business and marketing articles.
OpenAI Atlas: The AI Browser That’s Redefining How We Use the Internet
For 22 years, our marketing and content agency has led successful programs for B2B clients — driven by adaptation and constant research. Now, we have another new browser to investigate: OpenAI’s Atlas. Talk to Corrina, our insightful CMO, about...
Social Proof Marketing: Boost B2B Leads Now
Your company’s credibility isn’t just an asset... it’s the deciding factor. The fastest-growing B2B brands aren’t louder; they’re more trusted. That trust is built through Social Proof Marketing—the strategic use of third-party validation to...
Master AI Search Engine Marketing for Your Business: AKA Generative Engine Optimization
SEO isn’t what it used to be. Today, it’s evolving into what many are calling AI Search Engine Marketing, where success means showing up not just in search results but in AI-generated answers. This new era of visibility is being defined by GEO...
Who’s Your Next Brand Hero (or Shero)?
If you feel like your content is falling flat, this will show you how to change that with one easy mindset shift. No cape required! Every brand has “heroes” You know… the humans who bring a business-related story to life. Happy clients Solution...
Which Drives More Trust: Storytelling Marketing or Endorsement Marketing?
Short answer: BOTH. Any marketing-minded leader will tell you that capturing and retaining consumer attention is more challenging than ever. It's WHY we specialize in two powerful strategies: Storytelling Marketing and Endorsement Marketing,...
Case Study: Enhancing Marketing ROI with Proven Content’s ROI Recapture Program
Client Overview A broker in Commercial Real Estate was facing serious challenges with their digital marketing efforts. Despite significant investments in paid advertising and content creation, their website was not converting visitors into leads...
ROI Recapture: Small Moves, Big Results, Better Marketing Returns
Marc Dube — Proven Content’s own president and founder — pulls from decades of experience in sales and marketing to chat about recapturing marketing ROI. Marc’s insight shines light on the complexities of modern marketing, spotlighting where...
1 Authentic Endorser is Worth More Than 1,000 Rambling Sales Pitches
Director of Client Success, Becca Lynn Sezgen, advises CEOs, CMOs, Sales Leaders, and Marketing Directors, to lean on authentic endorsers more than generic content, cold calls, and sales pitches. Your prospects would rather hear and see...
Move from “Selling” to “Authentic Sharing” — It’s Proven to Work
Becca Lynn Sezgen, Director of Client Success at Proven Content, shares from the heart about giving your prospects the gift of 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙪𝙨𝙚𝙧 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨, to help them make trusted buying decisions quicker. Make 𝙫𝙞𝙙𝙚𝙤 𝙚𝙣𝙙𝙤𝙧𝙨𝙚𝙢𝙚𝙣𝙩 marketing a...
Top 10 Digital Marketing Trends for B2B in 2025
Most small business owners lose around seven hours of sleep per week. Why? Stress — specifically related to money. To increase capital gains (which should reduce stress), it’s time to surrender the old ways and adopt these digital marketing...
Client Endorsement Marketing: The Key to Our 22 Years of B2B Success
Businesses need more than just a strong product or service offering. Trust, credibility, and proof of success have become crucial to standing out, especially in the B2B sector. We’ve found that client endorsement marketing has been one of the...
Trustworthy Validation Through Client Endorsements Is Vital in This Trust Recession
🙋 Who can vouch (authentically) for your solution, service, or business IF you aren’t allowed to feature your clients, or if you don’t have clients, YET? There are many other valuable options... while client testimonials are powerful, if you’re...
How Trustworthy Are You Perceived to Be?
As AI, media stimulation, and endless sales tactics dominate reality, one tried-and-true marketing method remains incredibly powerful: word-of-mouth referrals. On-going endorsement content can act as a seal of approval from someone whose opinion...
Power Up a Proven Content Strategy That Drives Your Go-to-Market Business
Drive Your Go-to-Market Business: Power Up a Proven Content Marketing Strategy 💙 Sharing the experience and words of Traci Gregorski, CRO at GainSide, an IT and cybersecurity company: If you're looking to work with a company that really gets it...
Trustworthy Validation Through Client Endorsements Is Vital
Why are client endorsements the #1 choice for video content? 🎯 Because they showcase authentic experiences, highlighting the journey from challenge to triumph with your solution, product, or service. 🃏With the rise of AI, misleading content, and...